Each year there are approximately 500,000 deer/auto collisions resulting in over 100 deaths and thousands of injuries.

Deer/auto collisions cost the auto insurance industry about $2,000 per claim.

The explosion in the deer population has lead to the increase in deer/car collisions. In the 1980's the deer population was approximately 10 million. Today, there are more than 25 million. Losses due to deer and car encounters will only increase as the deer population continues to grow and urban habitats encroach upon rural environments.

The following are defensive driving tips to avoid hitting a deer:

• Be vigilant in early morning and evening hours, the most active time for deer.
• Use your high-beam headlights, which reflect in the deer's eyes, to see the deer better.
• Slow down and blow your horn with one long blast to frighten the deer away.
• Brake firmly when you notice a deer in or near your path. Do not swerve. It can confuse the deer as to where to run. It can also cause you to lose control and hit a tree or another car.
• Be alert and drive with caution when you are moving through a deer crossing zone.
• Always wear your seat belt. Most people injured in car/deer crashes were not wearing their seat belt.
• Look for other deer after one has crossed the road. Deer seldom run alone.

If your vehicle strikes a deer, do not touch the animal. The frightened animal, in attempting to move, could hurt you or itself. The best procedure is to get your car off the road, if possible, and call the police.

Contact your insurance agent or company representative to report any damage to your car. Collision with an animal is covered under the comprehensive portion of your auto insurance policy.